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Luneti

Luneti, from online store to digital presence.

E-commerce development and community management for an eyewear brand.

The challenge

Bring the shopping experience and brand communication together in one consistent digital presence.

Our contribution

E-commerce user journeys and responsive pages
Web platform development
Content planning and community communication

Client: Luneti
Published completion year: 2025
Published technology / tools: Node.js · MongoDB · React
Project scope: Web development ↗Community management ↗

Case summary adapted from our existing published portfolio. No new performance figures are claimed.

Luneti eyewear product-page design from the published project — Project visual reproduced from Inceptum’s published portfolio

A closer look

The project, in pictures.

Explore the visuals previously published with this project. Each image opens at full size, without cropping.

Luneti administration interface listing eyewear color names, families and swatches; no customer records are shown. — Managing the catalog

Luneti glasses product page with frame options, dimensions and related products. — Discovering a frame

Luneti shopping cart layout with a selected pair of glasses and an order summary. — From selection to basket

Luneti social visual matching a square face outline with three glasses frame shapes. — A guide to frame shapes

Luneti promotional artwork with close-up tortoiseshell frames on a light background. — Frames with personality

Luneti poster with progressively smaller French text above an illustration of glasses. — A playful reading test

Static examples from the project archive. Text, offers and interfaces shown in the images are not current product or service commitments.

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