Building a Scalable E-Commerce Platform and Digital Community
A strong digital presence goes beyond having a functional website—it also requires consistent and engaging communication with the audience. Luneti, an online eyewear brand, needed both a high-performance e-commerce platform and an effective community management strategy to support its growth
Inceptum Junior Enterprise partnered with Luneti to deliver a complete digital solution, combining web development and community management to strengthen brand visibility, customer engagement, and online sales.
Project Overview
Luneti aimed to launch an online eyewear store supported by a strong digital communication strategy. The project required a secure e-commerce platform with online payments and user authentication, as well as ongoing community management to engage customers and build brand loyalty across digital channels.
Inceptum Junior Enterprise provided an integrated approach, aligning technical development with communication efforts to ensure a coherent and impactful digital presence.
🔗 Website: https://luneti.vercel.app/
Our Approach
E-Commerce Platform
- Business & Functional Requirements Analysis
- UI/UX Design for E-commerce User Journeys
- Responsive Web Design (Desktop & Mobile)
- Performance & SEO Best Practices
- Testing, Deployment & Performance Optimization
Community Management
- Digital Communication Strategy
- Content Planning & Editorial Calendar
- Brand Voice & Visual Consistency
- Community Engagement & Interaction
Project Galley
The final solution combines a modern, high-performance e-commerce platform with consistent digital communication. The platform enables users to browse products, complete purchases securely, and interact with the brand through engaging and well-structured content.
Project Info
Luneti
E-Commerce Website & Community Management
Node.js, MongoDB, React
Retail / E-Commerce
2025